Category: Uncategorized

Geofencing – Retailers #1 users

Mobile geofencing has emerged as level one buy for marketers.  The sector that has benefited the most from using geofencing and has spent the most money.  Geofencing ability to drill down to a set location and tag all smartphones in the geofence then place ads (video) on smartphones has become a powerful advertising tool.  If you compare print, radio and out of home to mobile that cost effectiveness and benefits doesn’t come close. The fact that geofencing campaigns can be tailored around the retailer needs also make it attractive.  If a retailer is trying to increase store traffic a geofence…

Geofencing: A Tool in Retailer’s Marketing Workshop

Location. Location. Location.  Geofencing is all about location. Over the past decade, several marketing tools have been developed to help retailers more effectively reach customers. According to CIO “geofencing is a location-based service that sends messages to smartphone users who enter a defined geographic area.”  This form of location-based marketing helps retailers lure customers into their stores using special deals, promotions, and coupons. At Copley Advertising, we allow you to create a geofence within 50 feet or 500-mile radius of your target location.  We then tag all smartphones in this geofence and incorporate your desired ad in one of the…

Geofencing – It’s The Data Stupid

In the bad old days (yesterday) the client would receive a weekly report regarding their mobile campaign. It was four lines showing the number of impressions along with clicks. That was it. If you wanted to dig deeper into the numbers you would have to beg your sales rep to go to some special backroom where the engineers compiled such information and eventually be told no because they just didn't give out this information. #sad. Now life is better. Granular data reporting shows the client a wide range of trackable parameters. Why is granular reporting so important? Optimization - granular…

Geofencing: Black Friday

The first wave of information is in regarding mobile's role in Black Friday/Cyber Monday revenue.  Mobile search is proving that geofencing is an important tool for seasonal sales.  Below are some highlights. The biggest news was that mobile revenue was over $1 billion by the end of Black Friday. That was a 33% increase from last year.  The most optimistic projections had revenue over $1 billion by the end of Cyber Monday. PayPal reported that one-third of all payments on Black Friday were from smartphones. Walmart reported that on Black Friday 70% of their online traffic was mobile. Target stated on Black…

Mobile Shoppers: Coupons are #1

eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts.  More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than 50% of responses. The closest was family and friends with 40%. 30% named TV as the LEAST effective and 20% saying radio was the LEAST effective. In June of 2016 Points.com found that 50% of respondents wanted more relevant coupons and deals from retailers. And a September 2016 survey of US millennial mother…

Live Nation – Event Geofencing

AdvertisingAge made an announcement that event giant Live Nation will now geofence their events.  Live Nation claims they sponsor an event somewhere on the planet every 20 minutes.  They will tag mobile IDs of concert goers and gather information such as the age, sex, how much did the person pay for their ticket, what food or drink did they order and other information. Live Nation's technology will track the tagged ID's social media behavior.  When a tagged user places a picture on Instagram during the event,  Live Nation may store that information and could repost the image on Facebook as a…

Macy’s: They went to JC Penny

Urber Media published some interesting cross shopping affinity analysis.  It showed that Macy’s customers are twice as likely to visit a JC Penney location than Kohl’s.  Why is this important? First, it shows that mobile advertising agencies are getting smarter about how they use their data.  Data is the real currency of mobile marketing.  Increasing CTR and ROI are very important and drive business.  But collecting data that the client can use for a cross-platform online/offline campaign is almost as valuable as a sale. A campaign can be set up where Macy’s geofences all their locations (lat-long).  Captures the ID of…

Tracking Landing Pages for Mobile

A popular question Copley Advertising hears from clients as their mobile geo-fencing campaign begins is that their Google Analytics is not showing any increase in mobile traffic. Mobile traffic from apps is not designed to be Google Analytic friendly.  Unlike web pages, mobile apps are not driven to be Google friendly as their business model is download driven.  Traffic from mobile apps and even mobile search will not be read by Google Analytics.  Plus the issue that Google Analytics is session driven and not impression driven adds to the issue of under-reporting of mobile impressions. How do we solve this problem?  Copley Advertising…

You’ve been Googled

That rumbling noise you heard Saturday was all the Adword users moaning.  Google has announced that it will no longer have paid ads on the right side of a Google search page. What does this mean for the average Adwords user?   A big problem. No mere human can guess the thinking of Google but it seems that Google wants more competition for the space on the top of the search page.  This will dramatically increase prices and cause medium and small Adwords users to be squeezed out of the market. Companies that have invested in Adwords are going to have to rethink…

Mobile geo-fencing: Advertise in your competitor’s store

So you're a medium size online pet site offering high-end choices for the pet owner community.  You are using Google Analytics and maybe some digital cookie tagging to draw customers.  SEO and Adwords to keep you on top of search engine keywords. It's expensive to use traditional advertising to reach your demographic and compiling a "customer persona" can be difficult.  You are using the tools you have access to. With mobile geo-fencing you can create a "geo-fence" around PETCO and Pet Smart locations. Then tag all the smartphone at the location.  You can drill down further to demographics (age and gender)…

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