Category: Uncategorized

Recruitment – Hourly Wage Workers

In 2017, 77.2 million workers age 16 and older in the United States were paid at hourly rates, representing 58.7% of all wage and salary workers. Among those paid by the hour, 1.3 million earned exactly the prevailing federal minimum wage of $7.25 per hour. Recruiting hourly workers has always been unpredictable. Part of the issue is that the vast majority of hourly workers take the first job that is offered they need money. This makes it difficult for companies whose marketing model are not geared to reach out to candidates; the review process of applications alone can take 30…

Recruiting – A better way

There has been a shift in recruiting and companies need to get on board. If you’re a company that needs niche workers (nurses, electricians, lab techs), you need to start thinking differently about your hiring process. The bad news is that you need to treat your job candidates as consumers. You need to sell them on your work environment, growth potential and compensation package. For workers in the medical and IT sector, there are simply so many opportunities for them to choose from. You are competing against other companies for employees that can make a difference to your bottom line.…

Mobile Marketing – Recruitment

Copley Advertising is looking at changing the way companies recruit candidates - the current recruitment system is antiqued and ineffective. Paying a recruiter $5,000 to drag a body across your lobby floor and say, "Here pay me and don't worry, they will last six months." doesn't seem like an intelligent way to hire someone. On the other hand, posting ads on Indeed.com would attract prospects that are out of work and may lack contacts or skills to land other positions. The market would dictate that these candidates are less than ideal. Noah Kagen (early member at Facebook and Mint and…

Mobile Marketing – Relax its Geofencing

Geofencing is a must-have tool for mobile marketers. The ability to target by latitude/longitude in 254 countries is impressive, but sometimes the client gets a little "greedy" and asks us to drill down to .00001 miles from a location. While the mindset is to eliminate waste, this thinking can cause wasted impressions and missed opportunities. Sometimes buyers have a split personality regarding mobile. On one hand, they see the possibilities of geotargeting smartphones, running video ads, downloading IDs of tagged users that received an impression and a retargeting folder for devices that engaged with the creative. It is exciting and…

Mobile Marketing – Mobile Transit Domination

Wikipedia reports over 1.5 million people ride Boston’s MBTA transit system each weekday. Boston is one of the five largest transit systems in the country. The other cities being Philadelphia, Chicago, New York and Washington, DC. Copley Advertising has announced a new mobile marketing transit advertising program that allows clients to geofence any one, or part, of the top five transit systems in the country. “Transit advertising has always been one of our targets. The same advertising model has been in use for 100 years. We thought it was time for a major shift and a better way to serve…

Mobile Marketing – Facebook 2Q 2017

TechCrunch reported: Facebook’s hot streak continued with a strong Q2 2017 earnings report. It earned $9.32 billion. Revenue growth was 44.7 percent year-over-year. Mobile now accounts for 87 percent of ad revenue, or $8 billion, compared to 85 percent last quarter and 84 percent a year ago. Total ad revenue was $9.16 billion. The Facebook numbers are crushing it; they hit all the projections and their main issue is that they are running out of space to advertise (a preview of my blog next year post “It was the Instagram, stupid”). But the main takeaway for mobile marketers is that…

Geofencing – Recruitment – Nurses

NPR recently reported that John Hopkins All Children's Hospital in St. Petersburg, Florida was turning to geofencing as a tool to recruit nurses. They're targeting nurses at rival hospitals (geo-conquesting) and their homes (geotargeting). After years of trying traditional outlets (newspaper, radio, and recruitment firms) John Hopkins decided to go another route. Guess what.   "We have invaded their (Nurses) space in which they live and work, so it's a much better use of our dollars," the hospital administrator was quoted. "We're not just throwing out a wide net and seeing who comes through the pipeline." Compared to traditional advertising John…

Geofencing: Sporting Events and Concerts

Advertising at an event or concert is expensive.  Each event has it's own demographic. Geofencing provides marketing opportunities for clients to target their demographic at an and event and retarget them when they leave. Copley Advertising can tag all the smartphones at any event or concert.  Let’s say that the New York Knicks are playing at Madison Square Garden. We would tag all the smartphones at the game.  An ad can be placed on each phone.  If the users clicks on the ad their ID is placed in a retargeting folder for future marketing. Copley Advertising would capture all the device IDs that received impressions and…

Top 5 features of Facebook’s mobile advertising platform

Gary Vee is in front of a crowd and again says.  "Facebook is one of the best B to B tools out there. If you are not doing Facebook dark posts then you are losing out." He's right. Right now Facebook is an incredible value.  $6 CPM is a steal based on the platform's capabilities.  Every month Facebook rolls out new features and updates.  It's an embarrassment of riches.  Here are the top five features that make Facebook's Mobile DSP Platform a great fit for B to B mobile advertising. Self-Optimizing - I am a big fan of granular reporting.  Most of…

Geofencing – College Students

As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all levels of education, geofencing college students to target specific demographics such as student populations or specific student personas is a tactic that should be considered, especially by those with limited budgets. The Numbers Stack Up Considering that many college student’s lives revolve around their smartphones with over 6 out of 10 students claiming to regularly use apps for…

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