Category: Uncategorized

Geofencing: Sporting Events and Concerts

Advertising at an event or concert is expensive.  Each event has it's own demographic. Geofencing provides marketing opportunities for clients to target their demographic at an and event and retarget them when they leave. Copley Advertising can tag all the smartphones at any event or concert.  Let’s say that the New York Knicks are playing at Madison Square Garden. We would tag all the smartphones at the game.  An ad can be placed on each phone.  If the users clicks on the ad their ID is placed in a retargeting folder for future marketing. Copley Advertising would capture all the device IDs that received impressions and…

Top 5 features of Facebook’s mobile advertising platform

Gary Vee is in front of a crowd and again says.  "Facebook is one of the best B to B tools out there. If you are not doing Facebook dark posts then you are losing out." He's right. Right now Facebook is an incredible value.  $6 CPM is a steal based on the platform's capabilities.  Every month Facebook rolls out new features and updates.  It's an embarrassment of riches.  Here are the top five features that make Facebook's Mobile DSP Platform a great fit for B to B mobile advertising. Self-Optimizing - I am a big fan of granular reporting.  Most of…

Geofencing – College Students

As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all levels of education, geofencing college students to target specific demographics such as student populations or specific student personas is a tactic that should be considered, especially by those with limited budgets. The Numbers Stack Up Considering that many college student’s lives revolve around their smartphones with over 6 out of 10 students claiming to regularly use apps for…

Geofencing – Retailers #1 users

Mobile geofencing has emerged as level one buy for marketers.  The sector that has benefited the most from using geofencing and has spent the most money.  Geofencing ability to drill down to a set location and tag all smartphones in the geofence then place ads (video) on smartphones has become a powerful advertising tool.  If you compare print, radio and out of home to mobile that cost effectiveness and benefits doesn’t come close. The fact that geofencing campaigns can be tailored around the retailer needs also make it attractive.  If a retailer is trying to increase store traffic a geofence…

Geofencing: A Tool in Retailer’s Marketing Workshop

Location. Location. Location.  Geofencing is all about location. Over the past decade, several marketing tools have been developed to help retailers more effectively reach customers. According to CIO “geofencing is a location-based service that sends messages to smartphone users who enter a defined geographic area.”  This form of location-based marketing helps retailers lure customers into their stores using special deals, promotions, and coupons. At Copley Advertising, we allow you to create a geofence within 50 feet or 500-mile radius of your target location.  We then tag all smartphones in this geofence and incorporate your desired ad in one of the…

Geofencing – It’s The Data Stupid

In the bad old days (yesterday) the client would receive a weekly report regarding their mobile campaign. It was four lines showing the number of impressions along with clicks. That was it. If you wanted to dig deeper into the numbers you would have to beg your sales rep to go to some special backroom where the engineers compiled such information and eventually be told no because they just didn't give out this information. #sad. Now life is better. Granular data reporting shows the client a wide range of trackable parameters. Why is granular reporting so important? Optimization - granular…

Geofencing: Black Friday

The first wave of information is in regarding mobile's role in Black Friday/Cyber Monday revenue.  Mobile search is proving that geofencing is an important tool for seasonal sales.  Below are some highlights. The biggest news was that mobile revenue was over $1 billion by the end of Black Friday. That was a 33% increase from last year.  The most optimistic projections had revenue over $1 billion by the end of Cyber Monday. PayPal reported that one-third of all payments on Black Friday were from smartphones. Walmart reported that on Black Friday 70% of their online traffic was mobile. Target stated on Black…

Mobile Shoppers: Coupons are #1

eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts.  More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than 50% of responses. The closest was family and friends with 40%. 30% named TV as the LEAST effective and 20% saying radio was the LEAST effective. In June of 2016 Points.com found that 50% of respondents wanted more relevant coupons and deals from retailers. And a September 2016 survey of US millennial mother…

Live Nation – Event Geofencing

AdvertisingAge made an announcement that event giant Live Nation will now geofence their events.  Live Nation claims they sponsor an event somewhere on the planet every 20 minutes.  They will tag mobile IDs of concert goers and gather information such as the age, sex, how much did the person pay for their ticket, what food or drink did they order and other information. Live Nation's technology will track the tagged ID's social media behavior.  When a tagged user places a picture on Instagram during the event,  Live Nation may store that information and could repost the image on Facebook as a…

Macy’s: They went to JC Penny

Urber Media published some interesting cross shopping affinity analysis.  It showed that Macy’s customers are twice as likely to visit a JC Penney location than Kohl’s.  Why is this important? First, it shows that mobile advertising agencies are getting smarter about how they use their data.  Data is the real currency of mobile marketing.  Increasing CTR and ROI are very important and drive business.  But collecting data that the client can use for a cross-platform online/offline campaign is almost as valuable as a sale. A campaign can be set up where Macy’s geofences all their locations (lat-long).  Captures the ID of…

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