Category: Retargeting

Geofencing – It’s The Data Stupid

In the bad old days (yesterday) the client would receive a weekly report regarding their mobile campaign. It was four lines showing the number of impressions along with clicks. That was it. If you wanted to dig deeper into the numbers you would have to beg your sales rep to go to some special backroom where the engineers compiled such information and eventually be told no because they just didn't give out this information. #sad. Now life is better. Granular data reporting shows the client a wide range of trackable parameters. Why is granular reporting so important? Optimization - granular…

Retailer’s are turning to Cost Per Vist for geofencing KPI. Copley Advertising’s TrafficDrive program tracks tagged user to the client’s retail location.

Geofencing – Tracking In-Store Traffic

Mobile geofencing has offered retailers the ability to target smartphones using a geofence and place offers in tagged smartphones. If a user clicks on the retailer's ad their ID would be placed in a retargeting folder for a future campaign. The KPI has been click thru rate. The higher the click rate the more successful the campaign. If you compare mobile advertising to newspaper, radio and out of home advertising the better outlet is clearly mobile. The three traditional outlets depend on collecting a huge amount of impression and hoping that the client's demographic is in the mix. With mobile offering…

Geofencing: Black Friday

The first wave of information is in regarding mobile's role in Black Friday/Cyber Monday revenue.  Mobile search is proving that geofencing is an important tool for seasonal sales.  Below are some highlights. The biggest news was that mobile revenue was over $1 billion by the end of Black Friday. That was a 33% increase from last year.  The most optimistic projections had revenue over $1 billion by the end of Cyber Monday. PayPal reported that one-third of all payments on Black Friday were from smartphones. Walmart reported that on Black Friday 70% of their online traffic was mobile. Target stated on Black…

Five reasons why you need to be marketing to military personal

Money There are 7.3 million active duty personnel, dependents, reservists, civilian employees that live on military sites.  The annual payroll is over $90 billion. Employment Everyone on a military base has a job.  100% employment Demographic 75% are under 34 96% are high school grads 45% have attended college 66% area white, 20% are black and 8% are Hispanic Set Target The demographic and geo locations are set.  This makes it easy for marketers to target their advertising.  You know who you are talking to and where they are. Media Outlet Mobile geo-fencing.  Military personal spend over 60% of their…

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