Category: Retargeting

Recruiting – A better way

There has been a shift in recruiting and companies need to get on board. If you’re a company that needs niche workers (nurses, electricians, lab techs), you need to start thinking differently about your hiring process. The bad news is that you need to treat your job candidates as consumers. You need to sell them on your work environment, growth potential and compensation package. For workers in the medical and IT sector, there are simply so many opportunities for them to choose from. You are competing against other companies for employees that can make a difference to your bottom line.…

Mobile Marketing – Supermarkets

Supermarkets. Knock Knock. You know who's there? Jeff Bezos and he's going to kick your ass. You better learn about mobile marketing and fast! Bezos, CEO of Amazon, bought Whole Foods his largest acquisition to date. Why? Most likely to add to a huge distribution channel and jump into the grocery sector with both feet. It that is the case, in a short period of time, he will change the face of retail grocery making easier and friendlier to the consumers while lowering costs. The marketing model for the supermarket sector has remained the same for decades. The margin on…

Mobile Marketing – Facebook 2Q 2017

TechCrunch reported: Facebook’s hot streak continued with a strong Q2 2017 earnings report. It earned $9.32 billion. Revenue growth was 44.7 percent year-over-year. Mobile now accounts for 87 percent of ad revenue, or $8 billion, compared to 85 percent last quarter and 84 percent a year ago. Total ad revenue was $9.16 billion. The Facebook numbers are crushing it; they hit all the projections and their main issue is that they are running out of space to advertise (a preview of my blog next year post “It was the Instagram, stupid”). But the main takeaway for mobile marketers is that…

Geofencing – Recruitment – Nurses

NPR recently reported that John Hopkins All Children's Hospital in St. Petersburg, Florida was turning to geofencing as a tool to recruit nurses. They're targeting nurses at rival hospitals (geo-conquesting) and their homes (geotargeting). After years of trying traditional outlets (newspaper, radio, and recruitment firms) John Hopkins decided to go another route. Guess what.   "We have invaded their (Nurses) space in which they live and work, so it's a much better use of our dollars," the hospital administrator was quoted. "We're not just throwing out a wide net and seeing who comes through the pipeline." Compared to traditional advertising John…

Geofencing – Off-Campus Housing

Mobile Marketing is a perfect fit for companies that own off-campus housing properties. College students are a great demographic for geofencing. The expansion of mobile capabilities and tracking have allowed mobile marketing companies to be creative in their approach to client's needs. Off-Campus Housing properties need to fill beds. The competition is fierce. There seems to an insatiable appetite for newer and better. But if there was an ability to meet the short term goals of filling units and create a consist pool of would-be renters that would be an interesting model. Mobile Marketing can deliver that model. Here are…

Geofencing: Sporting Events and Concerts

Advertising at an event or concert is expensive.  Each event has it's own demographic. Geofencing provides marketing opportunities for clients to target their demographic at an and event and retarget them when they leave. Copley Advertising can tag all the smartphones at any event or concert.  Let’s say that the New York Knicks are playing at Madison Square Garden. We would tag all the smartphones at the game.  An ad can be placed on each phone.  If the users clicks on the ad their ID is placed in a retargeting folder for future marketing. Copley Advertising would capture all the device IDs that received impressions and…

Top 5 features of Facebook’s mobile advertising platform

Gary Vee is in front of a crowd and again says.  "Facebook is one of the best B to B tools out there. If you are not doing Facebook dark posts then you are losing out." He's right. Right now Facebook is an incredible value.  $6 CPM is a steal based on the platform's capabilities.  Every month Facebook rolls out new features and updates.  It's an embarrassment of riches.  Here are the top five features that make Facebook's Mobile DSP Platform a great fit for B to B mobile advertising. Self-Optimizing - I am a big fan of granular reporting.  Most of…

Geofencing – College Students

As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all levels of education, geofencing college students to target specific demographics such as student populations or specific student personas is a tactic that should be considered, especially by those with limited budgets. The Numbers Stack Up Considering that many college student’s lives revolve around their smartphones with over 6 out of 10 students claiming to regularly use apps for…

Geo-Conquesting for car dealers – Geo-Conquest your competition

The auto dealership industry is similar to any other business. Car dealers aggressively compete against each other to convince potential buyers that the car brands they sell are the best in the industry. You see their ads plastered on billboards and flooding your television screen. Car buyers often enter car dealerships with a strong conviction about the brand they want to purchase. Geofencing provides a means for you to entice these buyers to visit your dealership instead. To ramp up your geofencing program you can geo-conquest your competition. Geo-conquesting, a common form of geofencing, focuses on generating leads from your…

Geofencing: Building Contractors and Big Box Stores

Geofencing can be used in numerous ways and its use for marketing campaigns and increasing interaction between businesses and the right prospects is increasing almost daily. Helping customers find you are one of the most common ways that geofencing has been used – alerting a customer who has stepped into a shopping mall of your great offer is becoming common practice, but what if you could target areas by weather patterns? It’s now possible to do just that by setting up impressions that are switched on or off by the weather forecast. Timing is everything Creating customer engagement based on…

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