Category: Retail In-Store Traffic

Retailer’s are turning to Cost Per Vist for geofencing KPI. Copley Advertising’s TrafficDrive program tracks tagged user to the client’s retail location.

Geofencing – Tracking In-Store Traffic

Mobile geofencing has offered retailers the ability to target smartphones using a geofence and place offers in tagged smartphones. If a user clicks on the retailer's ad their ID would be placed in a retargeting folder for a future campaign. The KPI has been click thru rate. The higher the click rate the more successful the campaign. If you compare mobile advertising to newspaper, radio and out of home advertising the better outlet is clearly mobile. The three traditional outlets depend on collecting a huge amount of impression and hoping that the client's demographic is in the mix. With mobile offering…