Category: Optimization

Mobile Geofence your products in store

Consumer good companies have a great chance to reach their demographic at the magical moment when they are about to buy your product.  By mobile geofencing outlets that carry your product you are reaching your demographic when they are ready to purchase. Copley Advertising will tag smartphones in store and place ads for your product in mobile apps.  If the demographic clicks on your ad we can retarget them and continue delivering the ad after they leave the geofence.  Your ad will only run during store hours and after we gather enough data Copley Advertising will pinpoint times of day that have the…

Optimization – Operating Systems

Tracking click rate for mobile OS is a key part of optimizing a mobile campaign. There are many factors to consider when trying to optimize a mobile campaign.  Drilling down to OS will show the break out between iOS and Android.  Copley Advertising has seen a three to one gap in clicks.  If this is the case then testing a cloned campaign and white listing the OS with the highest click rate may see a significant rise in CTR. When we ran a test campaign which cloned the original campaign and then whitelisted the OS with the highest CTR Copley…

Time to stop the app

Optimizing a mobile campaign is key for a solid CTR.  There are many tricks to the trade. Checking the CTR of your app traffic is a great way to boost CTR and lower CPC. The advantages of your having access to your own DSP platform is the ability to make changes in real time.  If a target location's CTR has dropped significantly during the first half of the day you can redirect your budget to  targets that are outperforming.  Then you can investigate why the CTR dropped. One of the reasons maybe is that you have an app in an…

The pros and cons of each.

Adwords vs Mobile Geofencing

Over the last four years, I have explained to over 1,000 clients the difference between Adwords and Mobile Geofencing. Adwords is a great tool and now has the ability to geotarget a location and place ads in mobile apps. Adwords has made a strong splash in mobile marketing. One of the issues Adwords has is that it needs a lot happen in order for the mobile impressions to be delivered to the correct demographic in the right geotarget. A trained Adwords agency can pull all the right levers and make this happen but there's a small room for error. One…

Five reasons why you need to be marketing to military personal

Money There are 7.3 million active duty personnel, dependents, reservists, civilian employees that live on military sites.  The annual payroll is over $90 billion. Employment Everyone on a military base has a job.  100% employment Demographic 75% are under 34 96% are high school grads 45% have attended college 66% area white, 20% are black and 8% are Hispanic Set Target The demographic and geo locations are set.  This makes it easy for marketers to target their advertising.  You know who you are talking to and where they are. Media Outlet Mobile geo-fencing.  Military personal spend over 60% of their…

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