Category: Optimization

Geofencing: Building Contractors and Big Box Stores

Geofencing can be used in numerous ways and its use for marketing campaigns and increasing interaction between businesses and the right prospects is increasing almost daily. Helping customers find you are one of the most common ways that geofencing has been used – alerting a customer who has stepped into a shopping mall of your great offer is becoming common practice, but what if you could target areas by weather patterns? It’s now possible to do just that by setting up impressions that are switched on or off by the weather forecast. Timing is everything Creating customer engagement based on…

Geofencing – It’s The Data Stupid

In the bad old days (yesterday) the client would receive a weekly report regarding their mobile campaign. It was four lines showing the number of impressions along with clicks. That was it. If you wanted to dig deeper into the numbers you would have to beg your sales rep to go to some special backroom where the engineers compiled such information and eventually be told no because they just didn't give out this information. #sad. Now life is better. Granular data reporting shows the client a wide range of trackable parameters. Why is granular reporting so important? Optimization - granular…

Retailer’s are turning to Cost Per Vist for geofencing KPI. Copley Advertising’s TrafficDrive program tracks tagged user to the client’s retail location.

Geofencing – Tracking In-Store Traffic

Mobile geofencing has offered retailers the ability to target smartphones using a geofence and place offers in tagged smartphones. If a user clicks on the retailer's ad their ID would be placed in a retargeting folder for a future campaign. The KPI has been click thru rate. The higher the click rate the more successful the campaign. If you compare mobile advertising to newspaper, radio and out of home advertising the better outlet is clearly mobile. The three traditional outlets depend on collecting a huge amount of impression and hoping that the client's demographic is in the mix. With mobile offering…

Mobile Shoppers: Coupons are #1

eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts.  More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than 50% of responses. The closest was family and friends with 40%. 30% named TV as the LEAST effective and 20% saying radio was the LEAST effective. In June of 2016 Points.com found that 50% of respondents wanted more relevant coupons and deals from retailers. And a September 2016 survey of US millennial mother…

Live Nation – Event Geofencing

AdvertisingAge made an announcement that event giant Live Nation will now geofence their events.  Live Nation claims they sponsor an event somewhere on the planet every 20 minutes.  They will tag mobile IDs of concert goers and gather information such as the age, sex, how much did the person pay for their ticket, what food or drink did they order and other information. Live Nation's technology will track the tagged ID's social media behavior.  When a tagged user places a picture on Instagram during the event,  Live Nation may store that information and could repost the image on Facebook as a…

Mobile Geofence your products in store

Consumer good companies have a great chance to reach their demographic at the magical moment when they are about to buy your product.  By mobile geofencing outlets that carry your product you are reaching your demographic when they are ready to purchase. Copley Advertising will tag smartphones in store and place ads for your product in mobile apps.  If the demographic clicks on your ad we can retarget them and continue delivering the ad after they leave the geofence.  Your ad will only run during store hours and after we gather enough data Copley Advertising will pinpoint times of day that have the…

Optimization – Operating Systems

Tracking click rate for mobile OS is a key part of optimizing a mobile campaign. There are many factors to consider when trying to optimize a mobile campaign.  Drilling down to OS will show the break out between iOS and Android.  Copley Advertising has seen a three to one gap in clicks.  If this is the case then testing a cloned campaign and white listing the OS with the highest click rate may see a significant rise in CTR. When we ran a test campaign which cloned the original campaign and then whitelisted the OS with the highest CTR Copley…

Time to stop the app

Optimizing a mobile campaign is key for a solid CTR.  There are many tricks to the trade. Checking the CTR of your app traffic is a great way to boost CTR and lower CPC. The advantages of your having access to your own DSP platform is the ability to make changes in real time.  If a target location's CTR has dropped significantly during the first half of the day you can redirect your budget to  targets that are outperforming.  Then you can investigate why the CTR dropped. One of the reasons maybe is that you have an app in an…

The pros and cons of each.

Adwords vs Mobile Geofencing

Over the last four years, I have explained to over 1,000 clients the difference between Adwords and Mobile Geofencing. Adwords is a great tool and now has the ability to geotarget a location and place ads in mobile apps. Adwords has made a strong splash in mobile marketing. One of the issues Adwords has is that it needs a lot happen in order for the mobile impressions to be delivered to the correct demographic in the right geotarget. A trained Adwords agency can pull all the right levers and make this happen but there's a small room for error. One…

Five reasons why you need to be marketing to military personal

Money There are 7.3 million active duty personnel, dependents, reservists, civilian employees that live on military sites.  The annual payroll is over $90 billion. Employment Everyone on a military base has a job.  100% employment Demographic 75% are under 34 96% are high school grads 45% have attended college 66% area white, 20% are black and 8% are Hispanic Set Target The demographic and geo locations are set.  This makes it easy for marketers to target their advertising.  You know who you are talking to and where they are. Media Outlet Mobile geo-fencing.  Military personal spend over 60% of their…