Category: mobile revenue

Mobile Marketing – Supermarkets

Supermarkets. Knock Knock. You know who's there? Jeff Bezos and he's going to kick your ass. You better learn about mobile marketing and fast! Bezos, CEO of Amazon, bought Whole Foods his largest acquisition to date. Why? Most likely to add to a huge distribution channel and jump into the grocery sector with both feet. It that is the case, in a short period of time, he will change the face of retail grocery making easier and friendlier to the consumers while lowering costs. The marketing model for the supermarket sector has remained the same for decades. The margin on…

Retailer’s are turning to Cost Per Vist for geofencing KPI. Copley Advertising’s TrafficDrive program tracks tagged user to the client’s retail location.

Geofencing – Tracking In-Store Traffic

Mobile geofencing has offered retailers the ability to target smartphones using a geofence and place offers in tagged smartphones. If a user clicks on the retailer's ad their ID would be placed in a retargeting folder for a future campaign. The KPI has been click thru rate. The higher the click rate the more successful the campaign. If you compare mobile advertising to newspaper, radio and out of home advertising the better outlet is clearly mobile. The three traditional outlets depend on collecting a huge amount of impression and hoping that the client's demographic is in the mix. With mobile offering…

Geofencing: Black Friday

The first wave of information is in regarding mobile's role in Black Friday/Cyber Monday revenue.  Mobile search is proving that geofencing is an important tool for seasonal sales.  Below are some highlights. The biggest news was that mobile revenue was over $1 billion by the end of Black Friday. That was a 33% increase from last year.  The most optimistic projections had revenue over $1 billion by the end of Cyber Monday. PayPal reported that one-third of all payments on Black Friday were from smartphones. Walmart reported that on Black Friday 70% of their online traffic was mobile. Target stated on Black…