Category: Mobile Geofencing

Geofencing – College Students

As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all levels of education, geofencing college students to target specific demographics such as student populations or specific student personas is a tactic that should be considered, especially by those with limited budgets. The Numbers Stack Up Considering that many college student’s lives revolve around their smartphones with over 6 out of 10 students claiming to regularly use apps for…

Geo-Conquesting for car dealers – Geo-Conquest your competition

The auto dealership industry is similar to any other business. Car dealers aggressively compete against each other to convince potential buyers that the car brands they sell are the best in the industry. You see their ads plastered on billboards and flooding your television screen. Car buyers often enter car dealerships with a strong conviction about the brand they want to purchase. Geofencing provides a means for you to entice these buyers to visit your dealership instead. To ramp up your geofencing program you can geo-conquest your competition. Geo-conquesting, a common form of geofencing, focuses on generating leads from your…

Geofencing: Building Contractors and Big Box Stores

Geofencing can be used in numerous ways and its use for marketing campaigns and increasing interaction between businesses and the right prospects is increasing almost daily. Helping customers find you are one of the most common ways that geofencing has been used – alerting a customer who has stepped into a shopping mall of your great offer is becoming common practice, but what if you could target areas by weather patterns? It’s now possible to do just that by setting up impressions that are switched on or off by the weather forecast. Timing is everything Creating customer engagement based on…

Geofencing: A Tool in Retailer’s Marketing Workshop

Location. Location. Location.  Geofencing is all about location. Over the past decade, several marketing tools have been developed to help retailers more effectively reach customers. According to CIO “geofencing is a location-based service that sends messages to smartphone users who enter a defined geographic area.”  This form of location-based marketing helps retailers lure customers into their stores using special deals, promotions, and coupons. At Copley Advertising, we allow you to create a geofence within 50 feet or 500-mile radius of your target location.  We then tag all smartphones in this geofence and incorporate your desired ad in one of the…

Geofencing – It’s The Data Stupid

In the bad old days (yesterday) the client would receive a weekly report regarding their mobile campaign. It was four lines showing the number of impressions along with clicks. That was it. If you wanted to dig deeper into the numbers you would have to beg your sales rep to go to some special backroom where the engineers compiled such information and eventually be told no because they just didn't give out this information. #sad. Now life is better. Granular data reporting shows the client a wide range of trackable parameters. Why is granular reporting so important? Optimization - granular…

Retailer’s are turning to Cost Per Vist for geofencing KPI. Copley Advertising’s TrafficDrive program tracks tagged user to the client’s retail location.

Geofencing – Tracking In-Store Traffic

Mobile geofencing has offered retailers the ability to target smartphones using a geofence and place offers in tagged smartphones. If a user clicks on the retailer's ad their ID would be placed in a retargeting folder for a future campaign. The KPI has been click thru rate. The higher the click rate the more successful the campaign. If you compare mobile advertising to newspaper, radio and out of home advertising the better outlet is clearly mobile. The three traditional outlets depend on collecting a huge amount of impression and hoping that the client's demographic is in the mix. With mobile offering…

Geofencing: Black Friday

The first wave of information is in regarding mobile's role in Black Friday/Cyber Monday revenue.  Mobile search is proving that geofencing is an important tool for seasonal sales.  Below are some highlights. The biggest news was that mobile revenue was over $1 billion by the end of Black Friday. That was a 33% increase from last year.  The most optimistic projections had revenue over $1 billion by the end of Cyber Monday. PayPal reported that one-third of all payments on Black Friday were from smartphones. Walmart reported that on Black Friday 70% of their online traffic was mobile. Target stated on Black…

Mobile Shoppers: Coupons are #1

eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts.  More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than 50% of responses. The closest was family and friends with 40%. 30% named TV as the LEAST effective and 20% saying radio was the LEAST effective. In June of 2016 Points.com found that 50% of respondents wanted more relevant coupons and deals from retailers. And a September 2016 survey of US millennial mother…

Live Nation – Event Geofencing

AdvertisingAge made an announcement that event giant Live Nation will now geofence their events.  Live Nation claims they sponsor an event somewhere on the planet every 20 minutes.  They will tag mobile IDs of concert goers and gather information such as the age, sex, how much did the person pay for their ticket, what food or drink did they order and other information. Live Nation's technology will track the tagged ID's social media behavior.  When a tagged user places a picture on Instagram during the event,  Live Nation may store that information and could repost the image on Facebook as a…

Why does Dunkin love geofencing?

In Boston Dunkin is a religion. But what about secondary markets? For years DD has turned to mobile geofencing to help solve their problem. In Philadelphia and Washington DC Dunkin as geofenced their locations. Placed an ad for their mobile app. If the consumer downloaded an app they received a free medium hot coffee. If you are the customer you walk out with a free coffee. If you are Dunkin you know that each downloaded app will generate an extra $1,500 in revenue. So when Dunkin needs to help in a DMA it rolls out a mobile geofencing program. How…

« Previous Page

Next Page »