Category: Geofencing

Mobile Marketing – Facebook 2Q 2017

TechCrunch reported: Facebook’s hot streak continued with a strong Q2 2017 earnings report. It earned $9.32 billion. Revenue growth was 44.7 percent year-over-year. Mobile now accounts for 87 percent of ad revenue, or $8 billion, compared to 85 percent last quarter and 84 percent a year ago. Total ad revenue was $9.16 billion. The Facebook numbers are crushing it; they hit all the projections and their main issue is that they are running out of space to advertise (a preview of my blog next year post “It was the Instagram, stupid”). But the main takeaway for mobile marketers is that…

Geofencing – Back to School

August 1st comes around every year along with “back to school” commercials, during which time the National Retail Federation reports $75.8 billion will be spent on supplies. With Staples being the “King of Back to School” (MarketWatch), there are some great opportunities for Staples (and its competitors) to convert back to school shoppers to year-round regulars. In our video, "How Staples Can Make Back to School Last All Year", Copley Advertising lays out our plan to make engage back to school shoppers all year long. First, Staples needs to geofence all stores during the back to school season. They can…

Geofencing – Millennials Who Are Moms

Marketers are going to have to rethink how to reach millennials especially millennials who are mothers. The game has changed and previous norms are no more: some of these households don't have landlines or cable TV. And if you are thinking about using newspapers or radio campaigns to capture this audience, you might want to rethink your position. USA Today reports, "Millennials… have been shaped by a variety of influences, including the fact that they grew up with technology. An ethnically and racially diverse group and one that is highly educated but also under-employed, Millennials are generally optimistic and resilient…