Category: Coupons

Mobile Marketing – Supermarkets

Supermarkets. Knock Knock. You know who's there? Jeff Bezos and he's going to kick your ass. You better learn about mobile marketing and fast! Bezos, CEO of Amazon, bought Whole Foods his largest acquisition to date. Why? Most likely to add to a huge distribution channel and jump into the grocery sector with both feet. It that is the case, in a short period of time, he will change the face of retail grocery making easier and friendlier to the consumers while lowering costs. The marketing model for the supermarket sector has remained the same for decades. The margin on…

Mobile Shoppers: Coupons are #1

eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts.  More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than 50% of responses. The closest was family and friends with 40%. 30% named TV as the LEAST effective and 20% saying radio was the LEAST effective. In June of 2016 Points.com found that 50% of respondents wanted more relevant coupons and deals from retailers. And a September 2016 survey of US millennial mother…