Category: Consumer Goods

Mobile Shoppers: Coupons are #1

eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts.  More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than 50% of responses. The closest was family and friends with 40%. 30% named TV as the LEAST effective and 20% saying radio was the LEAST effective. In June of 2016 Points.com found that 50% of respondents wanted more relevant coupons and deals from retailers. And a September 2016 survey of US millennial mother…

Mobile Geofence your products in store

Consumer good companies have a great chance to reach their demographic at the magical moment when they are about to buy your product.  By mobile geofencing outlets that carry your product you are reaching your demographic when they are ready to purchase. Copley Advertising will tag smartphones in store and place ads for your product in mobile apps.  If the demographic clicks on your ad we can retarget them and continue delivering the ad after they leave the geofence.  Your ad will only run during store hours and after we gather enough data Copley Advertising will pinpoint times of day that have the…

Pokemon Go changed the game

The mania of Pokemon Go has forever changed how mobile marketing will be seen by retail and consumer goods companies.  It's now clear to retailers and consumer goods companies that mobile geo-targeting is a powerful tool that can cause an organic reaction and propel their brands to a new level of engagement. Retailers can tag the IDs of smartphone users within a five-mile radius of their locations and place a Pokemon Go "like" ads in mobile apps driving traffic to their locations.  They can drill down to demographic and behavioral qualifiers.  Increase in-store foot traffic is an important indicator for a successful mobile…