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Mobile Marketing – Facebook 2Q 2017

TechCrunch reported: Facebook’s hot streak continued with a strong Q2 2017 earnings report. It earned $9.32 billion. Revenue growth was 44.7 percent year-over-year. Mobile now accounts for 87 percent of ad revenue, or $8 billion, compared to 85 percent last quarter and 84 percent a year ago. Total ad revenue was $9.16 billion. The Facebook numbers are crushing it; they hit all the projections and their main issue is that they are running out of space to advertise (a preview of my blog next year post “It was the Instagram, stupid”). But the main takeaway for mobile marketers is that...

Geofencing – Back to School

August 1st comes around every year along with “back to school” commercials, during which time the National Retail Federation reports $75.8 billion will be spent on supplies. With Staples being the “King of Back to School” (MarketWatch), there are some great opportunities for Staples (and its competitors) to convert back to school shoppers to year-round regulars. In our video, "How Staples Can Make Back to School Last All Year", Copley Advertising lays out our plan to make engage back to school shoppers all year long. First, Staples needs to geofence all stores during the back to school season. They can...

Geofencing – Millennials Who Are Moms

Marketers are going to have to rethink how to reach millennials especially millennials who are mothers. The game has changed and previous norms are no more: some of these households don't have landlines or cable TV. And if you are thinking about using newspapers or radio campaigns to capture this audience, you might want to rethink your position. USA Today reports, "Millennials… have been shaped by a variety of influences, including the fact that they grew up with technology. An ethnically and racially diverse group and one that is highly educated but also under-employed, Millennials are generally optimistic and resilient...

Geofencing – Recruitment – Nurses

NPR recently reported that John Hopkins All Children's Hospital in St. Petersburg, Florida was turning to geofencing as a tool to recruit nurses. They're targeting nurses at rival hospitals (geo-conquesting) and their homes (geotargeting). After years of trying traditional outlets (newspaper, radio, and recruitment firms) John Hopkins decided to go another route. Guess what.   "We have invaded their (Nurses) space in which they live and work, so it's a much better use of our dollars," the hospital administrator was quoted. "We're not just throwing out a wide net and seeing who comes through the pipeline." Compared to traditional advertising John...

Geofencing – Off-Campus Housing

Mobile Marketing is a perfect fit for companies that own off-campus housing properties. College students are a great demographic for geofencing. The expansion of mobile capabilities and tracking have allowed mobile marketing companies to be creative in their approach to client's needs. Off-Campus Housing properties need to fill beds. The competition is fierce. There seems to an insatiable appetite for newer and better. But if there was an ability to meet the short term goals of filling units and create a consist pool of would-be renters that would be an interesting model. Mobile Marketing can deliver that model. Here are...

Geofencing: Sporting Events and Concerts

Advertising at an event or concert is expensive.  Each event has it's own demographic. Geofencing provides marketing opportunities for clients to target their demographic at an and event and retarget them when they leave. Copley Advertising can tag all the smartphones at any event or concert.  Let’s say that the New York Knicks are playing at Madison Square Garden. We would tag all the smartphones at the game.  An ad can be placed on each phone.  If the users clicks on the ad their ID is placed in a retargeting folder for future marketing. Copley Advertising would capture all the device IDs that received impressions and...

Top 5 features of Facebook’s mobile advertising platform

Gary Vee is in front of a crowd and again says.  "Facebook is one of the best B to B tools out there. If you are not doing Facebook dark posts then you are losing out." He's right. Right now Facebook is an incredible value.  $6 CPM is a steal based on the platform's capabilities.  Every month Facebook rolls out new features and updates.  It's an embarrassment of riches.  Here are the top five features that make Facebook's Mobile DSP Platform a great fit for B to B mobile advertising. Self-Optimizing - I am a big fan of granular reporting.  Most of...

Geofencing – College Students

As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all levels of education, geofencing college students to target specific demographics such as student populations or specific student personas is a tactic that should be considered, especially by those with limited budgets. The Numbers Stack Up Considering that many college student’s lives revolve around their smartphones with over 6 out of 10 students claiming to regularly use apps for...

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