Blog

Geo-Conquesting for car dealers – Geo-Conquest your competition

The auto dealership industry is similar to any other business. Car dealers aggressively compete against each other to convince potential buyers that the car brands they sell are the best in the industry. You see their ads plastered on billboards and flooding your television screen. Car buyers often enter car dealerships with a strong conviction about the brand they want to purchase. Geofencing provides a means for you to entice these buyers to visit your dealership instead. To ramp up your geofencing program you can geo-conquest your competition. Geo-conquesting, a common form of geofencing, focuses on generating leads from your...

geofencing

Geofencing: Building Contractors and Big Box Stores

Geofencing can be used in numerous ways and its use for marketing campaigns and increasing interaction between businesses and the right prospects is increasing almost daily. Helping customers find you are one of the most common ways that geofencing has been used – alerting a customer who has stepped into a shopping mall of your great offer is becoming common practice, but what if you could target areas by weather patterns? It’s now possible to do just that by setting up impressions that are switched on or off by the weather forecast. Timing is everything Creating customer engagement based on...

retail mobile geofencing

Geofencing – Retailers #1 users

Mobile geofencing has emerged as level one buy for marketers.  The sector that has benefited the most from using geofencing and has spent the most money is retail.  Geofencing ability to drill down to a set location and tag all smartphones in the geofence then place ads (coupons) on smartphones has become a powerful advertising tool.  If you compare print, radio and out of home to mobile that cost effectiveness and benefits doesn’t come close. The fact that geofencing campaigns can be tailored around the retailer needs also make it attractive.  If a retailer is trying to increase store traffic...

geofencing

Geofencing: A Tool in Retailer’s Marketing Workshop

Location. Location. Location.  Geofencing is all about location. Over the past decade, several marketing tools have been developed to help retailers more effectively reach customers. According to CIO “geofencing is a location-based service that sends messages to smartphone users who enter a defined geographic area.”  This form of location-based marketing helps retailers lure customers into their stores using special deals, promotions, and coupons. At Copley Advertising, we allow you to create a geofence within a 50feet or 500mile radius of your target location.  We then tag all smartphones in this geofence and incorporate your desired ad in one of the...

fake-daylight-gobo-praca-notes-73988

Geofencing – It’s The Data Stupid

In the bad old days (yesterday) the client would receive a weekly report regarding their mobile campaign. It was four lines showing the number of impressions along with clicks. That was it. If you wanted to dig deeper into the numbers you would have to beg your sales rep to go to some special backroom where the engineers compiled such information and eventually be told no because they just didn't give out this information. #sad. Now life is better. Granular data reporting shows the client a wide range of trackable parameters. Why is granular reporting so important? Optimization - granular...

geofencing

Geofencing – Tracking In-Store Traffic

Mobile geofencing has offered retailers the ability to target smartphones using a geofence and place offers in tagged smartphones. If a user clicks on the retailer's ad their ID would be placed in a retargeting folder for a future campaign. The KPI has been click thru rate. The higher the click rate the more successful the campaign. If you compare mobile advertising to newspaper, radio and out of home advertising the better outlet is clearly mobile. The three traditional outlets depend on collecting a huge amount of impression and hoping that the client's demographic is in the mix. With mobile offering...

geofencing

Geofencing: Black Friday

The first wave of information is in regarding mobile's role in Black Friday/Cyber Monday revenue.  Mobile search is proving that geofencing is an important tool for seasonal sales.  Below are some highlights. The biggest news was that mobile revenue was over $1 billion by the end of Black Friday. That was a 33% increase from last year.  The most optimistic projections had revenue over $1 billion by the end of Cyber Monday. PayPal reported that one-third of all payments on Black Friday were from smartphones. Walmart reported that on Black Friday 70% of their online traffic was mobile. Target stated on Black...

wood-coffee-cup-mug-8770

Mobile Shoppers: Coupons are #1

eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts.  More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than 50% of responses. The closest was family and friends with 40%. 30% named TV as the LEAST effective and 20% saying radio was the LEAST effective. In June of 2016 Points.com found that 50% of respondents wanted more relevant coupons and deals from retailers. And a September 2016 survey of US millennial mother...

Next Page »